Target audience.

for my film trailer, my Group have settled on a target audience of ages 12 to 25 specifically aimed at the male population. Socio-economic status on my trailer would not be aimed a specific group, encompassing all groups from A to E, although Groups A to B would generally prefer to watch a more intellectual standard of film, quite often independent cinema. Stereotypically, the fantasy genre is of male orientation due to the action, the over exaggerated fight scenes and the violence that entails, plus the usual male protagonist.

However, main audience covered, secondary targets would be audiences consisting of women, couples, and the older 25s.

Psychographic profiling- Mainstreamers. As my trailers is done based on a hollywood film it will be based and aimed at the larger proportion of the film audience. Mainstreamers are the main percentage of the audience summing up to 40% of the overall audience, being the group that goes for the well known brands.