Ideas of branding

Branding is important to a project because it will enable us to get the audience associated with our product. It is created using the peoples association to are particular type of product e.g. an image and message that the audience connect with which gets them to watch the product again and again.

Brands are created through 8 elements...

brand essence what the brand means in a sentence? e.g coca cola is enjoyable

brand slogan Often a Catchfrase linked to a logo? e.g. always coca cola

Brand & personality what kind of character does the brand have humanizes the brand make it easier to relate to? happyness

brand values what does it stand for/against? enjoyable fun

brand apprance what does it look like/sound like/taste like? eg coca cola looks fun bright and colourfull, soudns like enjoyable fun and taste great

brand heritage what kind of traition does it have? it has the tradition of fun for kids

emotional benefits what feelings does it offer consumers? fun happyness

hard benefits is it cheaper better does it wash whiter?

What real quantifle benefits does it offer the buyer?

for exmaple the film dead or alive has its own branding image on the poster

On the film Dead or alive it has its own branding for example it means in a sentace dead or alive and that is the logo as well. its charector can be descovered in the name and dead or alive along with the picture of 5 girls with swords. it relates is because te world is full or fighting and people are either dead or alive in the world. it brand values stand for fighting can be good or bad. the film looks like women can be as powerfull as men and the colours of light surounded by dark. It taste like action adventure and for boys hot girls. since this is a new film the only brand heritage can come from the makers constintine film who have made movies like appoclato fantasic 4 resident evil asult on prescict 13 and domino. it offers feeling that women can be as powefull as men and gives ideologies that good allways defeats evil.