History- Teaser trailers

The teaser trailer was developed as a away of attracting an intense attention to a new film but giving minimal hints of the film, thus leading to an enlightened interest and excitement. The use of the teaser trailer is used primarily in hollywood and enters cinemas, tagging onto the start of existing films.

Teaser trailers come months before the product itself is released, sometimes even years. Even when the film is still being made, they quite often give no film title or release date, leaving the audience interested. They do not need to develop narrative or character profiles and are usually full of enigmas.

Trailers are generally between 30-60 seconds in total length but occasionally have been known to exceed this to a maximum of 90 seconds. the first trailer. the first teaser trailer created was for superman by Richard Donner, shown in Cinemas which was released in 1978, around 6 months after the trailer.



This idea for the teaser trailer was soon after taken up for the batman film 'the dark night'.